Although increased PC Low End, Market Prospects Business Stay

Although increased PC Low End, Market Prospects Business Stay

JAKARTA - In the middle of crush the economy still gloomy cloud over, many vendors in the IT field to play the brain, in order to survive. Count-count on the paper has started.

Data from research done by the internal Microsoft Indonesia, the plan changes have occurred in the market by consumers. For now, market conditions personal computer (PC) in Indonesia, divided into three parts. The first is the PC value, which consists of a valuable product under USD550 as much or less than Rp5, 7 million.

Both mainstream or middle position, which contains the PC in the range of USD550 to USD900. While the above USD900 or high price, the last entry in the category that is, premium.

"Before the crisis, as many as 50 percent of market demand in the mainstream category," said Arie Widodo Kun, OEM Director of Microsoft India, after the event at Planet Hollywood Axioo, Jakarta, Selasa (21/4/2009).

Currently, Arie added, a tendency for the market value of the PC. This presentase seen from the figure reached 60 percent. Meanwhile, mainstream down into 30 percent. Meanwhile, premiun class berkutat only 10 percent in number.

Therefore, many of the vendor change haluannya, with many more to give to the quota category is the PC value. Although 30 percent of the class still berprospek mainstream, as most buyers of the office sector.

"Now, more of the vendor to the government's target for this category is (mainstream). And that, the best advice is to survive," he said.

The statement also similar dilontarkan by a PC vendor, Axioo, play in the mainstream category is still in the guarantee given the rather significant contribution. Although, does not mention the exact number, Axioo optimistic in 2009 there is still hope to sell a PC that berkisaran above Rp6 million.

"Smart buyers now. They want to remove the rather high price, but accompanied with the sophisticated technology," cetus Devi Yosita, Marketing Communication Axioo.